Ahold USA Names VP Produce/Floral

Ahold USA has promoted David Lessard to the position of VP of produce and floral, effective immediately.

In his new role, based in Carlisle, Pa., Lessard  (left) will be responsible for strategically leading, directing, designing and approving category management business plans and portfolio plans for the produce and floral teams.

With more than 25 years of experience in managing and directing produce and floral at both the store and corporate office levels, Lessard was formerly the company’s director of produce. Before joining Ahold USA in 2010, he held management positions with its Giant-Landover division in Maryland and Montvale, N.J.-based A&P/Pathmark.