Ahold USA, Queen Latifah Create Exclusive Floral Line

Ahold USA announced a partnership with award-winning actress, singer, author and entrepreneur Queen Latifah on The Queen Collection, a new line of floral bouquets and plants exclusive to Ahold USA’s U.S. banners.

The Queen Collection features a number of arrangements, including eight floral bouquets and two orchids, all designed and named by Latifah based on the feeling each is meant to convey and evoke. Names include the Passion Rose Bunch, Hope Bouquet, Unity Bouquet and Confidence Bouquet.

All flowers in The Queen Collection are sustainably sourced from certified farms. Arrangements can be purchased in-store at Stop & Shop, Giant Food of Landover, Giant Food Stores of Carlisle and Martin’s, as well as online at petaldelivery.com. Prices start at $10.88.

A company of Brussels-based Ahold Delhaize, Carlisle, Pa.-based Ahold USA consists of four regional Divisions – Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle – that collectively operate about 780 supermarkets with 115,000 associates in 14 states and the District of Columbia, along with e-grocer Peapod.