Aisle7 Wellness AppStream Gives Retailers Flexibility in Wellness Content Delivery

Aisle7, a provider of wellness-driven shopper marketing programs for food and drug retail, last week introduced its Aisle7 Wellness AppStream, a set of standards-based Web services enabling digital marketers to build custom applications that leverage proprietary and custom Aisle7 wellness content featuring science-based recommendations.

“With the release of Aisle7 Online, we’ve seen how easy it is for customers to leverage our Web services API to build custom implementations for their Web site,” said Jeffrey P. Beyer, CEO of Portland, Ore.-based Aisle7. “Aisle7 Wellness AppStream extends that ability to mobile and in-store delivery formats as well as social media platforms, so marketers can build new cutting-edge wellness applications for emerging retail platforms such as the iPhone, iPad, Android and many others.”

Aisle7 Wellness AppStream features Web services that allow retailers to make on-demand requests to any of the Aisle7 databases. Marketers can choose from existing or custom content resources to create applications that highlight wellness recommendations for high-margin categories such as supplements, OTCs, prescriptions, meat and seafood, and produce. In addition, Aisle7 content can be integrated into existing applications like an online circular featured on a Web site or mobile phone.

Albertson’s, LLC has leveraged Aisle7 Web services to create customized Web destinations, “With its latest set of Web services, Aisle7 has made it really easy for us to deliver a consistent, retail-appropriate wellness message throughout our Web site,” said Dan MacKay, director of Web technologies at Boise, Idaho-based Albertsons. “The Web services are easy to use and very powerful, allowing us to create a unique wellness experience for our shoppers.”

Aisle7 Wellness AppStream customers receive automatic science-driven updates to Aisle7 health-and-wellness content, and are granted access to regularly added articles and widgets featuring the latest self-care trends in nutrition and other topics, which can be augmented for a customized application. Aisle7 also provides custom editorial, creative and development services with specific expertise in creating consumer-focused retail applications designed to drive decisions at the point of sale.

For more information on the Aisle7 Wellness AppStream, visit www.aisle7.net/aisle7-appstream.php.