Alaska Fishermen Bring Local Flavor to New Website

Right on time for National Seafood Month, the Alaska Seafood Marketing Institute (ASMI) has launched its new consumer website -- www.wildalaskaflavor.com -- which gives seafood lovers a behind-the-scenes peek into the lives of the men and women who harvest wild Alaska seafood.

"We want to showcase Alaska's fishing families who make their living from the sea in Alaska," affirms Ray Riutta, ASMI’s executive director.

Photos of real fishermen and women answer the growing question consumers have about where their food comes from, and who is catching it. Interviews about the importance of sustainability show that supporting Alaska seafood is more than just fish. It's ensuring a way of life that can continue for generations.

Playing on the themes of fishermen and flavor, some of the nation's top chefs, including Jason Wilson, Michael Cimarusti, and Robert Wiedmaier, tell why they love working with Alaska seafood, having each experienced the Last Frontier and its wild fisheries in person. Other features include in-depth species profiles, and a downloadable Alaska seafood widget.

Riutta said the website was created specifically with consumers in mind, and joins ASMI's family of existing websites -- www.alaskaseafood.org, www.cookitfrozen.com, http://www.alaskaseafood.org/canned/index.html and http://www.alaskaseafood.org/seafoodu/index.cfm -- all of which will continue to host a wide variety of information about Alaska for consumers, seafood industry and trade members.

Retailers seeking more information should contact ASMI’s Larry Andrews via [email protected], or 1-800-806-2497.