Allegiance Names Jennifer Sukool to Digital Marketing Role

Allegiance Retail Services has named Jennifer Sukool its manager-digital marketing. She is tasked with managing all digital marketing functions for the Iselin, N.J.-based retailer-owned co-op, including e-commerce, social media, digital couponing, email marketing and internet advertising.

“I am excited to welcome Jennifer to Allegiance. Her past knowledge and experience will enhance the digital marketing programs we provide to our stores and to our shoppers,” said Patty Youchock, director-advertising & marketing.

Sukool previously worked as digital marketing coordinator for The Great Atlantic and Pacific Tea Co., and began her career with Pyramid Management Group, one of the top 10 shopping centers in the country.

Allegiance Retail Services provides its independent supermarket members with technological and merchandising support, marketing and advertising.