Aptaris, Accelitec Bring Enterprise Marketing Management to POS

Two solution providers are partnering to launch a new way to support retailers’ promotion programs through the point-of-sale (POS). The platform is designed to enable marketers to identify consumer behavior and act on opportunities to drive profitability.

Marketers and merchandisers will be able to use Aptaris’ enterprise marketing and promotions management to drive results all the way through the shopping experience by connecting to the POS with a digital solution from Accelitec. The combined services aim to provide a powerful way for marketers to fund, promote, market, and execute highly effective promotional campaigns.

In today’s complex retail technology environment, said company officials, consumer adoption and expectations can be hard for many retailers to understand. The new platform strives to take the strengths of both solutions to make the complicated more manageable.