Arya Curcumin+ Beverages, Daily Antioxidant Gummy Chews
Just C Inc., based in Irvine, Calif., has launched Arya Curcumin+ Beverages and Daily Antioxidant Gummy Chews, both of which contain Arya’s Curcumin+, which provides 27 times the absorption of regular curcumin. Curcumin, the bioactive ingredient in turmeric responsible for its yellow color, has been touted for centuries as a natural antioxidant and anti-inflammatory. Comprising only 3 percent to 5 percent of the turmeric root by weight, curcumin is highly water insoluble, with very little of it absorbed by the body. Arya’s proprietary Curcumin+ solves the solubility and absorption issues and eliminates the turmeric aftertaste.
The beverages, which come in 12-ounce cans, are specially blended with natural ingredients and come in Citrus, Lemon-Lime, Mixed Berry and Tropical flavors. Each blend also focuses on a different lifestyle goal, namely Sports, Energy, Immunity and Radiance. With the exception of the Sports blend, the beverages contain 5 calories each, are naturally sweetened, and contain minimal or zero added sugar. Meanwhile, the mango gummy chews are designed to appeal to consumers who seek great-tasting products with the wellness benefits of curcumin or turmeric.
The SRP ranges are $2.49 to $2.99 for a 3-pack of gummy pouches, $8.99 to $9.99 for a 12-pack of gummy pouches, and $2.49 to $3.49 each for any of the beverages.
