Banner Variety Within 3 Grocery Giants

This white paper analyzes the reach of three largest grocery holding companies in the United States – Ahold Delhaize, The Kroger Co., and Albertsons Companies. The report dives into leading banners within each company, reveals which holding companies are most active in each market, and looks at the different functions played by the holding companies’ various banners.

• Which holding company caters to a diversity of income levels through its different brands?
• What company attracts an outsize share of rural shoppers with its fast-growing local chain?
• Where are the smaller brands of a holding corporation reaching more families with children than that corporation’s conventional chain?