Bi-Lo, Shell Extend ‘fuelperks!’ to Charleston, S.C., Market

Shell Oil Products US and Bi-Lo expanded their loyalty partnership and are now giving My Bi-Lo Bonuscard holders the opportunity to redeem their ‘fuelperks!’ rewards at participating Shell stations in the Charleston, S.C., area.

Mauldin, S.C.-based Bi-Lo, which operates 207 supermarkets in North and South Carolina, Georgia and Tennessee, makes it easy for consumers to save with the fuelperks! rewards program. For every $50 in qualified purchases at participating Bi-Lo grocery stores, consumers earn a savings of five cents per gallon on fuel, redeemable on a single fill-up up to 20 gallons, at any of the more than 30 participating area Shell stations or other select fuel stations.

All fuelperks! rewards are stackable so the more consumers spend, the more rewards they earn. For example, if consumers spend $100, they earn a 10-cents-per-gallon reward; if they spend $150, they earn a15-cents-per-gallon reward; and so on.

Bi-Lo shoppers also don’t have to spend $50 in one transaction. Qualifying purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5-cents-per-gallon reward on fuel is earned. There is no limit to the amount of fuelperks! rewards a customer can earn, but the rewards do expire after three months.

fuelperks! rewards can be redeemed by inserting the full-sized My Bi-Lo Bonuscard in the card reader at any of the participating Shell stations in the Charleston area.

“Shell is helping fill customers’ tanks for less,” said Dan Little, fuels marketing manager for Houston-based Shell North America. “With participating Shell stations conveniently located throughout Charleston, it has never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power.”

Bi-Lo consumer marketing manager Stephanie Ryals added: “Bi-Lohas always been committed to helping people save money without sacrificing the things that matter most. Our fuelperks! program allows customers to save on groceries and on fuel just by shopping at Bi-Lo, and teaming up with Shell stations throughout Charleston allows us to best serve all our shoppers.”

Dallas-based Excentus Corp. is the provider of fuelperks!, which is also used by Winn-Dixie, Pick ’n Save, Rainbow, Martin’s, BP and Sunoco.