Bottled Water Most Popular Among Multicultural, Gen X Shoppers

The most frequent drinkers of bottled water tend to comprise a younger generation, with the 35- to 44-year-old age group showing the highest likelihood, according to marketing firm Packaged Facts.

Additionally, adults who drink large quantities of bottled water are more likely to be part of a multicultural population segment -- 31 percent more likely than average to be Hispanic and 36 percent more likely to be African American. 

The multicultural make-up of those who drink bottled water also implies a larger household with children under the age of 18, according to Packaged Facts.

In terms of lifestyle, those who drink bottled are more interested in staying physically fit and more likely to drink thirst quencher/activity drinks as well.

Due to these consumers falling within a younger age range and having an above-average receptivity to advertising messages, Packaged Facts urges marketers to leverage social media and cellphones as avenues to promote such products.

The study, "Bottled Water in the U.S.," was based upon the 60 million adults who consume an average of one glass of bottled water per day within the past seven days. More information on the report is available here.

Rockville, Md.-based Packaged Facts is a division of MarketResearch.com, which publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.