Budweiser’s ‘Project 12’ Brings 3 New Brews

Beginning Oct. 28, Budweiser’s Project 12 – the brewmaster innovation platform that resulted in the introduction of Budweiser Black Crown – is returning with three new beers named for the ZIP codes in which they were brewed.

“Our brewmasters are the best in the business and the quality of our brewing standards is unmatched,” said Brian Perkins, vice president, Budweiser. “’Project 12’ showcases our brewmasters at the top of their game, challenging them to create new recipes that stay true to the Budweiser taste profile while also introducing unique, new flavors.”

The three small-batch Budweisers include:

• Batch 94534 (Fairfield, Calif.) -- Brewed with a unique blend of North Pacific hop varieties, including Cascade and Palisade, this bold, hoppy lager is 5.5 percent alcohol by volume (ABV) and offers a distinct taste of the American Northwest.
• Batch 23185 (Williamsburg, Va.) -- Aged on a bed of bourbon barrel staves and vanilla beans, this light amber lager indulges the sweet side and features a 5.5 percent ABV.
• Batch 43229 (Columbus, Ohio) -- Brewed with chocolate and caramel malts for a rich auburn appearance and finished on Beechwood chips for a crisp, clean taste, this deep amber lager is 6 percent ABV.

On Labor Day weekend, Budweiser hosted a sampling event at the Budweiser Made in America Music Festival, giving adult concert-goers an exclusive chance to taste and provide feedback on the beers featured in the soon-to-be-released sampler pack.

“The initial response from beer drinkers has been overwhelmingly positive,” said Pete Kraemer, head brewmaster, Anheuser-Busch. “Each of the three beers has a distinct taste with a common thread. ‘Project 12’ is all about showcasing brewing creativity and credentials, and making beer drinkers happy. We are confident we’ve achieved that with the 2013 edition.”

Last year, positive feedback led Budweiser to introduce Budweiser Black Crown – originally known as Project 12’s Batch 91406 – as a permanent extension to the Budweiser brand during Super Bowl XLVI.

St. Louis-based Anheuser-Busch brews Budweiser and Bud Light, two of the world’s largest-selling beers. The company is a wholly owned subsidiary of Anheuser-Busch InBev, the leading global brewer.