California Giant Delivers Blueberry ‘Baking Bliss’

In an effort to promote usage through the fall and winter months, California Giant Berry Farms is partnering with Concord Foods to launch a “Blueberry Baking Bliss” sweepstakes and social media promotion. The sweepstakes will offer consumers the chance to win one of five prize packs consisting of fresh California Giant blueberries, Concord Foods blueberry muffin mix, and an assortment of bake ware from Casabella. The program will run from Nov. 5 through Dec 10.

“We’re looking forward to engaging our growing consumer fan base with another fun promotion with a national co-partner,” said Cindy Jewell, director of marketing for Watsonville-based California Giant. “It’s a great way to cap off a successful year and give our blueberries an extra push during a peak season.”

The promotion will also include a YouTube video, blogger outreach, and an invitation for consumers to share their blueberry baking ideas and tips -- available on California Giant’s promotion landing page, as well as its Facebook and Twitter pages. Both California Giant and Concord Foods will feature sweepstakes details and products in their respective booths at this year’s PMA Fresh Summit—California Giant #1544 and Concord Foods #4040.

The promotion marks the latest in a series of consumer marketing initiatives created by California Giant to engage consumers and attract trade partners throughout 2012.