Chairman's Reserve Unveils 'Never Settle' Fall Promo

Tyson Fresh Meats Inc.' s Chairman's Reserve Premium Meats brand is celebrating the fall season with the launch of its "Never Settle" fall promotion.

Running through October, the Never Settle program aims to urge consumers to "never settle for less than premium quality fresh beef and pork."

Retailers will have access to several point-of-sale elements, including a banner, poster, on-pack sticker and ironman. Chairman's Reserve has also made a video available online to provide consumers with more details on the promotion. 

“Fall is a great time to bring friends and family together for an enjoyable meal, and many of our consumers seek only the best beef and pork roasts for these occasions,” said Kent Harrison, VP of marketing and premium programs at Tyson Fresh Meats. “Our new fall promotion reinforces our commitment to deliver consistent, high quality, premium fresh meat consumers will be proud to serve on their table.” 

Tyson Fresh Meats is a subsidiary of Springdale, Ark.-based Tyson Foods, Inc.