Chilean Blueberry Commission Heats Up Promos to Boost Peak Winter Harvest

The Chilean Blueberry Committee is redoubling its efforts to spread the positive nutritional message about summer-fresh blueberries by engaging top nutritionist/author Jonny Bowden in a nationwide promotional effort.

Chile is experiencing its peak blueberry harvest now, and the Chilean Blueberry Committee is working to engage all levels of buyers, from importers, wholesalers and retailers, to consumers.

“We want to provide our partners with the tools and support to engage consumers, from retail displays to television spots to research and recipes that highlight the flavor and nutrition benefits that only fresh blueberries offer,” said Karen Brux, North American managing director of the Chilean Fresh Fruit Association. “Our campaign will raise the profile of fresh blueberries from Chile, and educate the consumer and foodservice markets about the healthfulness and versatility of the fruit.”

To support its multi-faceted promotional effort, the Chilean Blueberry Commission has engaged award-winning nutritionist and author Jonny Bowden, Ph.D., CNS. Through media interviews and public appearances, in addition to print and electronic materials, Bowden will reinforce the message that these "Little Blue Dynamos" are a powerful “superfood” loaded with natural anti-inflammatory properties and antioxidants.

The campaign is designed to reach millions of consumers with healthful and easy-to-prepare winter recipes, distributed nationally all season long and available for download at: www.fruitsfromchile.com.