Cuties Signs on as PBS Kids' First Digital Sponsorship Partner

The Cuties California Clementines brand has teamed up with PBS Kids as its first national digital sponsorship partner.

Running from November through June 2015, Cuties' campaign will maintain a presence across the network's digital platforms, including pbskids.org and the PBS Kids Video App.

Cuties and PBS are also partnering to encourage healthy eating habits in children through content on the PBS Parents website, as well as brand recognition through its parent-focused video series distributed by PBS Digital Studios.

Noting PBS Kids' reputation as the top educational media brand for kids, Victoria Nuevo-Celeste, VP of marketing at Sun Pacific, said that PBS "shares the same commitment to quality, excellence and the health and well-being of families as Cuties.”

The partnership with PBS Kids is part of Cuties’ ongoing “Unwrap Sweetness” campaign that kicked off this month in tandem with Cuties' re-emergence in stores. The campaign will also include a national sweepstakes that launches in early 2015.