Dean to Market Land O' Lakes Brand Milk
DALLAS - Dean Foods Company and Land O'Lakes, Inc., today announced an expanded strategic alliance and licensing arrangement that will allow Dean Foods to use the Land O' Lakes brand name nationally on a broad range of fluid milk and cultured dairy products. The first, Land O' Lakes Dairy Ease lactose-free milk, will hit stores in mid-August 2002 through Dean's Morningstar Foods subsidiary.
"Our Morningstar Foods division, with its fully-integrated marketing resources, offers an ideal platform for launching Land O' Lakes Dairy Ease," said Dean c.e.o Gregg Engles. "We look forward to further leveraging the Land O' Lakes brand to build both new and innovative products."
The latest evolution of a two-year-old joint venture arrangement between the companies, the new agreement grants perpetual, royalty-bearing national licensing rights of the Land O' Lakes brand directly to Dean Foods and includes additional value-added products such as fortified nutritional milks, aseptic products, infant formula and soy beverages.
"The most obvious benefit for Land O'Lakes is that Dean Foods' national, brand-based product development and marketing expertise will be focused on the Land O' Lakes brand," said Land O'Lakes president and c.e.o Jack Gherty.
"Our Morningstar Foods division, with its fully-integrated marketing resources, offers an ideal platform for launching Land O' Lakes Dairy Ease," said Dean c.e.o Gregg Engles. "We look forward to further leveraging the Land O' Lakes brand to build both new and innovative products."
The latest evolution of a two-year-old joint venture arrangement between the companies, the new agreement grants perpetual, royalty-bearing national licensing rights of the Land O' Lakes brand directly to Dean Foods and includes additional value-added products such as fortified nutritional milks, aseptic products, infant formula and soy beverages.
"The most obvious benefit for Land O'Lakes is that Dean Foods' national, brand-based product development and marketing expertise will be focused on the Land O' Lakes brand," said Land O'Lakes president and c.e.o Jack Gherty.