DeCA Mango Display Contest Earns 87% Response Rate

The Defense Commissary Agency (DeCA) brightened their stores this season in a display contest sponsored by the National Mango Board (NMB), which received an impressive 150 entries by participating stores which reported a 32 percent increase in mango movement over the previous year.

The mango contest took place from May 4 to May 17, 2015 and was open to the 179 DeCA stores in the U.S. and Puerto Rico. NMB partnered with Bush’s Black Beans for the “Mango and Black Bean Fiesta” contest, which encouraged stores to build creative, eye-catching mango displays to engage and educate shoppers while moving mango volume.

A high graphic mango bin was provided to use as the centerpiece of their displays. Point-of-sale (POS) materials were also provided to the stores, which incorporated mango cutting, selection and nutrition messages, plus easy recipe ideas for shoppers including a “Mango and Black Bean Salsa” recipe. Stores were also able to use their own props and utilize their creativity to build the catchy displays.

“We value our relationship with DeCA and the great opportunity this contest provides to increase awareness of mangos," explained Rachel Muñoz, director of marketing for the Orlando-based NMB. The contest, she adds is a "great way to pump up mango sales and create excitement around mangos just in time for the summer months," by helping to inspire shoppers to incorporate mangos in their dishes while educating them on the delicious and versatile aspects of the fruit.

Stores were divided into five groups based on store sales. Three winning stores in each group were awarded commissary gift cards that they can use as giveaways to their shoppers. Although DeCA employees are not able to accept prizes, they are thrilled to receive these gift cards to help their local military families. Entries were judged based on creativity, education, shopability and the presentation of both the mangos and Bush’s Black Beans in the display.

DeCA Mango and Black Bean Display Contest 2015 Winners:

Bands 10 to 14

Schofield Barracks Commissary

Anchorage Area Commissary

Pearl Harbor Commissary

Bands 8 to 9

Davis-Monthan AFB Commissary

Randolph AFB Commissary

Peterson AFB Commissary

Bands 6 to 7

Fort Hood 2 Commissary

Great Lakes NS Commissary

Fairchild AFB Commissary

Bands 4 to 5

Dyess AFB Commissary

Beale ABF Commissary

Minot AFB Commissary

Bands 1 to 3

Laughlin AFB Commissary

Key West NAS Commissary

Mitchel Field Commissary