Del Monte Kicks Off Football Season with Social Media Promo

Just in time for football season, Del Monte Fresh Produce N.A. is getting in the spirit with the launch of its "Fresh Fan Fuel" social media promotion, running through Sept. 12.

Designed to encourage healthy eating during fall games and tailgates, the promo offers fans a chance to win one of eight tailgating prize packages. The Ultimate Fan Package grand prize includes a $100 voucher for Del Monte fresh products, two tickets to a regular season game, a television football package and other fan gear. The promotion will also award runner-up and weekly prizes.

To enter, consumers can visit the Fresh Fan Fuel website and upload a photo that represents a healthy tailgating or game-day experience. Inviting friends to vote on Facebook will increase participants' chance to win; users are also encouraged to share and follow the promotion on Twitter and Instagram with the #freshfanfuel hashtag.

Del Monte Fresh Produce is one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables.