Efficient Collaborative Retail Marketing Launches New Website

Efficient Collaborative Retail Marketing (ECRM) has launched a new website in an effort to provide visitors a fresh look and improved navigation and functionality.

“The enhanced features give our clients an easier way to access essential event information while also providing news about the latest happenings within the buying and selling community," said Kurt Repola, ECRM chief architect.

"This website revamp falls perfectly in line with the organization’s ongoing efforts to enhance quality, but most of all, designed with the goal to give our clients the resources they need to make their job easier," he said.

The company noted additional improvements, including a streamlined appearance across all pages; a redesigned homepage providing a simplified message; reconfigured My MarketGate to improve ease of use; a simplified registration process; as well as enhancements to the event pages and industry contacts section.

ECRM is a global leader in retailer promotional data syndication and analysis, providing business solutions by integrating process, vision and technology.