Fresh Meat Packaging Can Sway Shopper Decisions

Shoppers weigh many things, including packaging, when purchasing fresh meat. How fresh meat looks in packaging is a major consideration, but it’s definitely not the only one. According to a 2022 study from Tyson Fresh Meats, shoppers also seek out fresh meat in freezer-friendly and environmentally friendly packaging. For insights tailored to your region and your shoppers, partner with Tyson Foods.