Frieda's Brings Back Stokes Purple Sweet Potatoes

Frieda's Inc. is bringing back its popular Stokes Purple Sweet Potatoes for a third consecutive season beginning in late September.

California-grown Stokes Purple Sweet Potatoes have a purple skin and deep purple flesh, are high in antioxidants, non-GMO and have a low glycemic index. The offering will be available in organic and conventionally grown varieties.

“These tubers are extremely popular with shoppers for their gorgeous color and well-balanced flavors," said President/CEO Karen Caplan. "Additionally, fitness enthusiasts find Stokes Purple to be the perfect fuel for their healthy lifestyle, and they stock up on them.”

Interested retailers, wholesalers and foodservice distributors can contact Frieda’s to pre-book product.

Los Alamitos, Calif.-based Frieda's has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and Sunchokes, among others.