Giant Eagle Reduces Chicken, Ground Beef Prices
Giant Eagle is lowering prices on popular fresh chicken and ground beef products by an average of 17 percent, which the regional retailer says will deliver customers approximately $20 million in annualized savings.
Describing the move as a continuation of a price reduction initiative that began in November 2004, company officials believe customers will appreciate the noticeable savings for chicken and ground beef, which represent 33 percent of Giant Eagle’s total meat category sales -- making them the most purchased items in the company’s self-service meat cases.
“We’re reducing the prices on frequently purchased meat items prepared in meals every week in most households, without compromising on the high-quality grades of meat customers expect from Giant Eagle,” said spokesman Robert Borella. “More than 80 percent of Giant Eagle customers purchase chicken and beef items throughout a given year, so reducing prices on these offerings will allow us to impact the vast majority of our customers.”
With more than 50 products being reduced by an average of 17 percent -- with select items being reduced up to 44 percent -- Borella said the fresh meat price-reduction effort that got underway yesterday includes Giant Eagle brand boneless chicken breasts, chicken tenders, split chicken breasts, chicken thighs, wings and drumsticks, and whole chicken fryers; Giant Eagle frozen boneless chicken breasts and chicken tenders; Giant Eagle Nature’s Basket and Bell & Evans brand chicken items; and ground beef chuck, ground sirloin and 95 percent lean ground beef. The reduced ground beef items have been lowered by as much as 46 cents per pound, or as much as 14 percent.
Borella said the most recent price reduction is in addition to the retailer’s strong promotional programs such as foodperks!, fuelperks!, weekly specials, double coupons and $4 generic drug prescriptions.
Pittsburgh-based Giant Eagle operates 160 corporate and 60 independently owned and operated supermarkets, in addition to 153 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.
Describing the move as a continuation of a price reduction initiative that began in November 2004, company officials believe customers will appreciate the noticeable savings for chicken and ground beef, which represent 33 percent of Giant Eagle’s total meat category sales -- making them the most purchased items in the company’s self-service meat cases.
“We’re reducing the prices on frequently purchased meat items prepared in meals every week in most households, without compromising on the high-quality grades of meat customers expect from Giant Eagle,” said spokesman Robert Borella. “More than 80 percent of Giant Eagle customers purchase chicken and beef items throughout a given year, so reducing prices on these offerings will allow us to impact the vast majority of our customers.”
With more than 50 products being reduced by an average of 17 percent -- with select items being reduced up to 44 percent -- Borella said the fresh meat price-reduction effort that got underway yesterday includes Giant Eagle brand boneless chicken breasts, chicken tenders, split chicken breasts, chicken thighs, wings and drumsticks, and whole chicken fryers; Giant Eagle frozen boneless chicken breasts and chicken tenders; Giant Eagle Nature’s Basket and Bell & Evans brand chicken items; and ground beef chuck, ground sirloin and 95 percent lean ground beef. The reduced ground beef items have been lowered by as much as 46 cents per pound, or as much as 14 percent.
Borella said the most recent price reduction is in addition to the retailer’s strong promotional programs such as foodperks!, fuelperks!, weekly specials, double coupons and $4 generic drug prescriptions.
Pittsburgh-based Giant Eagle operates 160 corporate and 60 independently owned and operated supermarkets, in addition to 153 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.