Good2grow Introduces Online Collectors Club

Since noonday meals also include beverages, Good2grow, a line of nutritious juices and waters with more than 200 collectable, spill-proof character tops, is angling for a greater share of the lunchbox launching its first official online Collectors Club.

Families who join the Good2grow Collectors Club can grow and maintain their collection of tops featuring characters from such licensed partners as Disney, Universal Studios and Nickelodeon; access exclusive branded content; and earn prizes.

“Everything about the Collectors Club is inspired by kids, who love the fun that comes with each character top they find and collect,” noted Gunnar Olson, president of Atlanta-based Good2grow. “This club amplifies the fun a kid has engaging with their favorite superheroes or movie characters. We’ll have tops, stickers, games, prizes, you name it! And while the kids are having fun, coincidentally, they’ll be drinking a beverage that is a more nutritious option than many other juices on shelves.”

When families join the online club, they can start tracking their own Good2grow character-top collection. The more they interact with the club through their online collection, the more exclusive content and fun they’ll unlock. New club members get a specially designed Collectors Welcome Kit that includes all-new collectable chairs to show off their tops.

To support the launch of the Collectors Club, Good2grow has rolled out a national promotion giving consumers a chance to win a family vacation for four to an all-inclusive resort in the Dominican Republic. The brand is releasing a limited run of specially marked bottles with hangtags containing unique codes. Parents and kids can enter the tags’ codes on the website to unlock access to more fun and activities. Each code enters consumers for the chance to win the grand prize and also gives them chances to win more prizes, including Amazon Fire Tablets and various instant-win prizes featuring collectable characters. The promotion runs through November.

Additionally, for each unique code entered, Good2grow will donate 50 cents to charities aiding children’s literacy.