The Great Shopper Shift and the Source of Omnichannel Truth

Retailers, particularly grocers, have had to dramatically reassess how they measure sales performance as pandemic shoppers shifted between and across channels.

In our whitepaper, you’ll learn: the on-going impact to grocery and retail stores as the pandemic changes, how to answer the “what” as well as the “why” to understand your sales data and why the omnishopper must be the source of truth for reliable reporting.

Only with a complete view of the omnichannel marketplace can accurate assessments of share by channel be made. Learn how to get that total view in our whitepaper.