Harris Teeter’s Carolina Charm Program Touts Regional Brands

Harris Teeter has launched Carolina Charm, a program that aims to spotlight Southern brands, in its North and South Carolina stores. Throughout October, select Carolina Charm products will be on prominent display at those locations.

Among the brands participating in the program are House-Autry, Lance, Duke's, Cheerwine, Front Porch, Texas Pete, Margaret Holmes, Burt's Bees, Sticky Fingers, Lindy's Homemade, Nature's Pearl and The Olde Mecklenburg Brewery.

Shoppers who buy any Carolina Charm item using a Harris Teeter VIC card in October will be automatically entered for a chance to win a golf package for two at the Pinehurst Resort, in North Carolina. Additionally, the October issue of Our State magazine, which pays tribute to the people and places of North Carolina, will include a booklet containing the histories of participating products, along with coupons and recipes.

A wholly owned subsidiary of the Kroger Co., Matthews, N.C.-based Harris Teeter operates 231 stores in eight states.