A Healthier Chew

New vitamingum DEFENSE Formula, available in peppermint ice flavor, offers extra vitamin C, antioxidant vitamins A and E, B vitamins, and calcium plus vitamin D to help consumers ward off illness during cold and flu season. The sugar-free, breath-freshening product also soothes sore throats and opens nasal passages with the cooling sensation of menthol. As a delivery vehicle for nutrients, chewing gum enables faster absorption into the bloodstream via the mucous lining in the mouth, according to the manufacturer, Ft. Thomas, Ky.-based Vitaball, Inc. Appropriate for all ages, the only patented, nutrient-enhanced chewing gum line comes in two additional formulas/flavors: TRACTION 50 in grape pomegranate flavor, which offers 50 percent of the recommended daily value of antioxidants, B vitamins and vitamin D, and COMPLETE in raspberry lemonade flavor, containing antioxidants, B vitamins, calcium plus vitamin D, and minerals. A 12-piece blister pack retails for a suggested $1.59 to $1.79. To find out more, visit www.chewvitamingum.com.