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HEB, Chase Create New MasterCard Brand

SAN ANTONIO -- H.E. Butt Grocery Co. is now offering an HEB Chase MasterCard and a private label HEB credit card for Texas customers, via a partnership with Chase Card Services.

Credit card customers can earn reward points on each dollar spent at HEB stores, fuel stations, Central Market, and Mi Tienda that can later be redeemed for HEB Gift Cards, according to a report in the San Antonio Business Journal.

HEB's Web site (www.heb.com) contains more information about the new program. One feature is that cardholders receive $20 gift cards for 2,000 points or $100 gift cards for 10,000 points.
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