Heineken’s ‘1864 Award’ Honors Responsible Practices

In support of Alcohol Awareness Month, Heineken USA named Los Angeles’ Harbor Distributing, L.L.C. the winner of its seventh annual 1864 Award for Responsibility during its National Distributors Conference, held on April 3 in Houston.

Heineken USA also honored Sacramento, Calif.-based DBI Beverage Inc. and High Country Beverage, Loveland, Colo., as runners-up in the award competition. 

The 1864 Award honors distributors for best-in-class practices in responsible consumption and moderation, cornerstones of Heineken’s identity since the company was founded in 1864.  

“This year’s record number of submissions exemplified the strong stance our distributors are taking to promote responsible consumption with their employees, customers and communities,” said Stacey Tank, senior VP and chief corporate relations officer for White Plains, N.Y.-based Heineken USA. “We are incredibly proud to work with this year’s 1864 Award winner Harbor Distributing LLC, and all of our distributors who go above and beyond to make a difference.”

Distributors were asked to submit their responsible consumption initiatives, many of which integrate Heineken programs such as Taxi Magic, a free mobile app that utilizes smartphone technology to provide consumers with instant safe transportation booking around the U.S., and Health Alliance on Alcohol (HAA), a national public initiative.