Hostess Unveils ‘Minion Makeover’ Sweeps

This holiday season, Hostess is joining forces with Universal Studios Home Entertainment to launch the “Twinkie Minion Makeover Sweepstakes,” in celebration of the release of “Despicable Me 2” on Blu-ray, DVD and Digital HD.

Through Jan. 5, consumers can “Minion-ize” their Twinkies by visiting Hostess’ Facebook page and downloading a collection of accessories. Fans can then upload pictures of their creations to enter to win a daily instant prize, which includes a “Despicable Me 2” Blu-ray and special offers from Hostess, or the grand prize, which includes a home theater system, a collection of 30 Blu-rays and a year’s supply of Hostess treats.

Limited-time “Minion-ized” multipacks and twinpacks of Twinkies will be available across the country, featuring special Minion accessories on-pack that can be cut out to create a Twinkie Minion and enter the sweepstakes. Packaging will be arriving in stores for Thanksgiving.

In addition, free samples of the Hostess twinpacks will be distributed by the “Despicable Me 2” Minion Mobile, which will make scheduled stops in New York, Chicago, Philadelphia and Los Angeles through Dec. 13.