How to Maximize Your Store Performance

At Interstore, we enhance product presentation through a comprehensive approach to visual merchandising, incorporating furniture displays, props, cross-merchandising, installations and overall product arrangement. Our design process begins with the product itself, creating custom fixtures and displays specifically tailored to highlight it. This ensures that the focus remains on the product, rather than the furniture.

A key element of our approach is integrating storytelling directly into the fixtures. Through what we call "talking fixtures" at Schweitzer, we embed storytelling within the design, allowing fixtures themselves to convey important product information and engage customers in an immersive way. This strategy helps address labor shortages, particularly in fresh departments, by providing consumers with relevant details without requiring a constant physical presence. The furniture remains discreet, supporting the product while communicating its story, expertise, and value.

Moreover, incorporating specially developed brands into partly staffed departments can boost efficiency. These brands foster trust, connect consumers with their history and elevate the entire product presentation, allowing the display to speak for itself.

Our space-planning expertise is unparalleled. We transform store layouts to enhance customer engagement and streamline operational processes for maximum efficiency. From initial concept ideation to detailed department planning, we provide comprehensive solutions that add value to the design of store environments.

Interstore's creative team offers strategic insights to optimize a store’s performance, focusing on aligning with customer needs to drive profitability. This includes refining store layout, graphics and visual merchandising. In collaboration with Schweitzer, we ensure that every store redesign not only looks more appealing, but also becomes more profitable.

The transformation of counters from served to self-service enhances the entire shopping experience in significant ways. It shifts the role of employees from simply serving at the counter to offering a more consultative approach, allowing them to interact with customers in new and engaging ways. For instance, employees can stand in front of the counter, offering assistance, answering questions and guiding customers, which adds to a more dynamic, marketplace-like atmosphere.

This shift also helps tackle the challenge of labor shortages. Self-contained counters, easily transitioning from service to self-service, reduce staff costs while still offering personal interaction. While self-service improves efficiency, the personal touch from staff remains important for many customers. Therefore, counters must balance personalization with flexibility to address labor costs and customer needs, creating an adaptable and efficient shopping experience.

In today's competitive retail landscape, the key to standing out lies in how effectively a supermarket presents its products, particularly in the fresh departments. 

Our expertise in space planning, coupled with the strategic integration of self-service counters and "talking fixtures," empowers supermarkets to improve customer satisfaction while enhancing operational efficiency. With Schweitzer and Interstore, retailers can reimagine their store concepts from the ground up, ensuring that their fresh departments not only meet but also exceed customer expectations. By focusing on quality, functionality and innovation, we help supermarkets differentiate themselves in a crowded market, ensuring long-term success and customer loyalty.