How Skinny Butcher Is Creating a Pop Culture Moment

Plant-based proteins have moved beyond being trendy and into an accepted lifestyle that’s part of U.S. food culture. Now the driving force behind one of America’s most creative plant-based brands is looking to integrate his alternative-protein products into pop culture as well. Dave Zilko, the strategic innovator behind the Garden Fresh Gourmet salsa brand and now Skinny Butcher, talked to Progressive Grocer about what makes his plant-based products different, his approach to branding, and “Stranger Things.”