Hy-Vee Introduces Mental Health Campaign

Since May is Mental Health Awareness Month, Hy-Vee has rolled out a new video series, “A Holistic Approach to Improving Mental Health,” hosted by Dr. Daniel Fick, the grocer’s chief medical officer. The four-part video series, featuring Hy-Vee’s team of health-and-wellness professionals, aims to help educate customers and patients on ways to proactively manage their mental health via sleep, nutrition, exercise and medication management.

“At Hy-Vee, we recognize mental health is a significant topic in the U.S., with more than one in five adults having some type of mental health diagnosis,” noted Fick. “Mental health should be looked at from a holistic approach that incorporates proper nutrition, sleep and exercise. This video series aims to empower customers and patients with new strategies to improve their mental health and well-being.”

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The four-part video series will cover the following topics:

• “Mental Health and the Impact of a Good Night of Sleep” deals with the mental health crisis in the United States and the importance of sleep with health care providers from Hy-Vee Health Exemplar Care. 
• “Mental Health and Staying Physically Active” spotlights the connection between mental and physical health with a Hy-Vee fitness expert. Families can join Hy-Vee KidsFit to be active together, or individuals can incorporate Short & Sweat exercise videos into their daily routines.
• “Mental Health and the Importance of a Healthy Diet” demonstrates how Hy-Vee dietitians can help customers choose food and drinks that can positively affect an individual’s mental health.
• “Mental Health and Understanding Your Medications” features experts from Hy-Vee’s pharmacy team who discuss how they contribute to a patient’s mental health by administering the proper medication.

Consumers can watch the video series and find out about Hy-Vee’s other mental health resources online.

Employee-owned Hy-Vee operates more than 570 business units across eight Midwestern states, with sales of more than $13 billion annually. The West Des Moines, Iowa-based company has a team of more than 75,000 employees and is No. 36 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America.