Instacart Moves Into Dallas

Instacart has expanded into Dallas, its fourth city of operation in Texas, allowing residents there to purchase and receive deliveries in as little as an hour from such grocers as Whole Foods Market, H-E-B's Central Market, Kroger and Tom Thumb.

With the expansion, Instacart serves more than 3 million people in approximately 1.2 million households throughout Texas, including 90,000 households in Dallas alone. Available in Austin and Houston since 2014, the grocery delivery service has seen month-over-month delivery volume increase by more than 10 percent in those markets since launch.

"We've seen incredible growth and momentum over the last 12 months in our existing Texas markets, and we're excited to be expanding into Dallas," said Chad Shepler, general manager at Instacart. "The customer demand in Dallas has been off the charts, and we're proud to be able to give Dallas residents convenient and quick access to fresh groceries whenever they want."

Austin-based Whole Foods will offer delivery through Instacart with product price parity to those in its Dallas stores.

"Our customers love the speed and convenience of receiving Whole Foods Market groceries right to their door, so we are thrilled to offer this service to our Dallas shoppers," said Jeff Jenkins, Whole Foods' global executive coordinator of digital strategy. "Our partnership with Instacart helps provide customers with creative solutions that fit their busy lives, all with the same customer service and quality that Whole Foods Market provides within the four walls of our stores."

Added Paul Tepfenhart, VP of e-commerce at SanAntonio-baed H-E-B: “Central Market strives to provide customers not only with a unique food experience, but with innovative and convenient services. A partnership with a company like Instacart allows us to offer a shopping experience to fit the culinary needs of our customers looking for time-saving solutions."

Instacart's initial delivery area in Dallas encompasses ZIP codes 75201, 75202, 75204, 75205, 75206, 75209, 75214, 75219, 75225 and 75231. It will also serve residents in the Uptown, Highland Park, Lakewood, Bluffview, Northeast Dallas, Turtle Creek, University Park and Vickery Meadow neighborhoods.

For every order placed in the first month following launch, Instacart will donate one meal to the North Texas Food Bank. Instacart will also have a presence at several events in the local Dallas community during its launch, including the Dallas Film Festival Night at the Pero, Wine Walk in Bishop Arts, Dallas Arboretum Summer Concert Series and Dallas Farmers Market.

San Francisco-based Instacart is an online grocery delivery service that partners with local retailers  in 25 U.S. markets.