IRI and Wal-Mart in Consumer Panel Deal
BENTONVILLE, Ark. and CHICAGO -- Consumer intelligence provider Information Resources, Inc. (IRI) said yesterday it is working with Wal-Mart Stores, Inc. to create a "new generation of consumer panel services" based on the retailer's defined customer segments.
In addition, IRI said it is engaging in specialized marketing and merchandising analytic services for Wal-Mart. The Chicago-based firm said Wal-Mart will use its panel data, where available, across departments and categories to support supplier collaboration.
IRI will also provide in-store audit services to help Wal-Mart maximize effectiveness of in-store displays for consumer packaged goods.
"This unique relationship will enable Wal-Mart and its partners to better understand the Wal-Mart shopping experience, including in-store activity, and thus increase their ability to win at the shelf," said IRI president and c.e.o. Scott W. Klein in a statement.
This isn't the first collaborative effort for the two companies: Wal-Mart is already leveraging consumer and shopper insights from the IRI RxPulse Patient Panel to better understand the motivations, behaviors, and needs of its healthcare-related shoppers, IRI said.
IRI said it will now align its IRI Consumer Network Household Panel with Wal-Mart's customer segments to "provide a clear picture of the key consumer dynamics that drive Wal-Mart's brand and category performance." The IRI Consumer Network focuses on consumers' behavior, demographics, and attitudes.
In addition, IRI said it is engaging in specialized marketing and merchandising analytic services for Wal-Mart. The Chicago-based firm said Wal-Mart will use its panel data, where available, across departments and categories to support supplier collaboration.
IRI will also provide in-store audit services to help Wal-Mart maximize effectiveness of in-store displays for consumer packaged goods.
"This unique relationship will enable Wal-Mart and its partners to better understand the Wal-Mart shopping experience, including in-store activity, and thus increase their ability to win at the shelf," said IRI president and c.e.o. Scott W. Klein in a statement.
This isn't the first collaborative effort for the two companies: Wal-Mart is already leveraging consumer and shopper insights from the IRI RxPulse Patient Panel to better understand the motivations, behaviors, and needs of its healthcare-related shoppers, IRI said.
IRI said it will now align its IRI Consumer Network Household Panel with Wal-Mart's customer segments to "provide a clear picture of the key consumer dynamics that drive Wal-Mart's brand and category performance." The IRI Consumer Network focuses on consumers' behavior, demographics, and attitudes.