Jarlsberg Lite Launches New Year’s Promo

Jarlsberg Cheese is introducing a Jarlsberg Lite Reduced Fat Swiss Cheese promotion timed to coincide with New Year's resolutions to get fit and healthy. Consumers who take part in the promo have the chance to win weekly prizes, including a grand prize.

Prizes include a Fitness Tracker Band, a free Product Coupon, a cooler bag, a gym bag and a water bottle. To enter, consumers can text the keyword "LITE," scan a QR code with a mobile device or enter to win on Facebook at Jarlsberg US. The promotion runs Jan. 1-March 31, 2015.

Premium Jarlsberg Lite Reduced Fat Swiss Cheese features 50 percent less fat and 30 percent fewer calories than regular Swiss cheese.A