Kroger Video Series Explores Sustainable Sourcing

Kroger Co. has launched an online video series in an effort to highlight the company’s work to source sustainable seafood.

Developed in partnership with the World Wildlife Fund, a leading conservation organization, the three-part series explores Kroger’s strategy for responsibly sourcing wild-caught and farm-raised seafood, as well as the grocer’s commitment to this ever-present issue.

"We know that our customers value our commitment to sourcing sustainable seafood," said Suzanne Lindsay-Walker, Kroger's director of sustainability. "We continue to work with fisheries and our supplier partners to ensure that Kroger's seafood is fresh, delicious and available for future generations."

The series has been promoted during the two weeks leading up to Earth Day.

Cincinnati-based Kroger operates 2,640 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's.