Lavazza Unveils K-Cup Coffee Blends
New York City-based Lavazza has teamed up with Green Mountain Coffee Roasters, Inc. to offer consumers Italian-inspired coffee in K-Cup packs for the Keurig brewing system.
Available this fall, Lavazza K-Cup packs will be available in a variety of the brand's iconic taste profiles, including Gran Aroma, Classico, Gran Selezione and Perfetto.
The Classico and Perfetto varieties will be available in 10-count packs (SRP $8.79), and all varieties will appear in 16-count (SRP $11.99) and 22-count (SRP $16.79) packs at stores including Target, Kroger, Meijer, Jewel, Supervalu and Safeway.
Lavazza and its subsidiaries and distributors are present in more than 90 countries