Loblaw, LoyaltyOne's Precima Expand Long-term Engagement

Canadian grocery chain Loblaw Companies Ltd has renewed and expanded its relationship with LoyaltyOne’s Precima business, which it has been working with for a number of years to develop and execute customer-centric merchandising and marketing strategies.

The collaboration helps Loblaw better understand its customers and incorporate these insights into key business decisions with the goal of enriching the shopping experience. Further, through the Loblaw TopShelf Portal – powered by Precima – custom reports have been made available to vendors to drive immediate and actionable insights, according to the grocer.

"At Loblaw, we believe in the need to speak to the individual,” said Uwe Stueckmann, SVP, marketing, Loblaw Companies Limited. “Our work with Precima allows us to do so and to provide innovative programs that are relevant and personalized to our customers. We're looking forward to continuing our engagement with Precima and leading the path in customer-centricity."

Stueckmann will be presenting a lunch session on the engagement and how Loblaw has incorporated customer-centricity into the retail experience during the Retail Council of Canada's STORE conference tomorrow.

"We are continuing our long-standing partnership with Loblaw to develop and execute world-class customer-centric solutions and deliver greater value to their customers," said Brian Ross, president, Precima. "Loblaw is a leader in the Canadian retail landscape and with the launch of the PC Plus program continues to deliver extraordinary and relevant value to their customers."

Toronto-based Loblaw is Canada's food and pharmacy leader, and has more than 2,300 corporate, franchised and associate-owned locations.