Louisiana Seafood Board Touts 'Know Better Eat Better'

In a bid to encourage food shoppers who "know better" to "eat better," the New Orleans-based Louisiana Seafood Promotion and Marketing Board is launching an educational initiative to tout the benefit of domestic seafood via the American Seafood Coast Guard.

The first step in the mission aims to encourage consumers to ask questions and appreciate the origins of seafood purchases, which "has everything to do with how it tastes, its quality and even its safety," according to the campaign's central message. Moreover, with recent attention about seafood traceability, lack of import regulations and unsafe toxic levels in fish from overseas, the need for understanding the importance of responsibly raised U.S. seafood has never been greater, so said program organizers.

“Louisiana is a state made to produce seafood – we catch and supply the best shrimp, crab and oysters in the nation,” said Louisiana Lt. Gov. Billy Nungesser. “We know discerning consumers take the time enjoy the best products, from truffles and chilies to cheeses and wines."

To that end, American Seafood Coast Guard's consumer education campaign will feature everyday tips that can help them identify the highest quality product, including:

• Know your labels – Country of origin labels are required for seafood sold in U.S.
• Flip the bag – Learn how to properly identify the Country of Origin Label
• Build relationships – Find a reliable, knowledgeable retailer
• Ask about it – Ask restaurants and establishments about the origin of the seafood served

More information can be found here.