Lunds and Byerly’s Add New Features to Mobile App

Lunds Food Holdings, operator of 13 Lunds and 13 Byerly’s upscale grocery stores in the Minneapolis and St. Paul marketplace, has added a host of customer engagement and personalization features to the stores’ mobile application launched in 2013.

The new features, part of a mobile platform from GPShopper, include:

• In-Store Skin – This brings in-store features such as circulars, store hours and events to the forefront of the mobile app when a shopper enters the store.
• My Favorite Store – Shoppers can set their favorite store location, which allows them to receive store-specific content quickly. This includes coupons, circulars, directions, events and other location-based information.
• Personalized Push Notifications – Consumers who have opted into receiving push notifications will start seeing messaging that is tailored to their preferred interests and prior in-app actions.

“Because a large number of our shoppers engage with our mobile app inside our stores, adding these features was the next logical step toward customer satisfaction,” said Dan O’Rourke, marketing manager at Lunds Food Holdings.

“Today’s consumer – especially the mobile shopper – demands personalized, relevant content,” said Alex Muller, CEO of GPShopper. “The Lunds and Byerly’s app update furthers their already impressive customer engagement by adding compelling features to enhance and customize the in-store experience.”