Marketing Firm Dunnhumby Bows Global Manufacturer Practice

On the heels of several years of strong growth and the recent formation of a strategic partnership with Tesco, international brand-building firm Dunnhumby ltd., is taking its manufacturing practice global.

Developed to capitalize on client relationships in existing markets alongside rapid international expansion into new countries, the company's new Global Manufacturer Practice will be led by Matt Nitzberg, who formerly led Dunnhumby USA's Cincinnati-based U.S. practice.

Rob Culin, another Dunnhumby veteran, will now lead the U.S. Manufacturer Practice and will work closely with Nitzberg to manage U.S. client relationships at the executive level.

"With this focused effort, we will create robust and sustainable engagements with manufacturers that will change the way they go to market, and help them earn the lifetime loyalty of their shoppers and consumers," Nitzberg said.

The company's total revenues from manufacturer clients are projected to top $175 million in 2008, as strong organic growth from existing clients combines with a steady stream of new client engagements.

The new Global Manufacturer Practice at Dunnhumby will enable it to expand into nine additional countries by the end of 2008, with a total global footprint spanning 18 countries including the US, UK, France, Italy, Poland, China, and South Korea.

A joint venture between Cincinnati-based Kroger Co. and London-based Dunnhumby, Ltd. DunnhumbyUSA employs more than 850 people in Europe, Asia, and the Americas, and serves a prestigious list of companies such as Kroger, Tesco, Procter & Gamble, PepsiCo, Kimberly-Clark, and General Mills.