The Maschhoffs Acquire Gold'n Plump

The Maschhoffs, LLC, the largest family-owned pork production company in North America, is acquiring GNP Co., whose brands include Gold’n Plump, Just BARE and Sunny Roost.

GNP Co. will operate as a separate business unit following the closing of the transaction, which is expected to have no immediate impact on GNP chicken business or The Maschhoffs’ pork production business.

GNP’s headquarters will remain in St. Cloud, Minn., and its nearly 1,700 team members and 350 family farm partners will be retained. The Carlyle, Ill.-based Maschhoffs, which partners with more than 450 family farmers across the Midwest to produce enough pork to feed more than 16 million consumers annually, is owned by fifth-generation family members Dave Maschhoff and his wife Karen, and Ken Maschhoff and his wife Julie.

“No changes in business operations or company commitments are planned as a result of this acquisition,” said Mike Helgeson, GNP’s CEO and third-generation leader. “GNP Co. will continue to build on its reputation as the Midwest’s leading provider of premium quality chicken brands and products.”

Meanwhile, The Maschhoffs’ pork production business unit will continue to dedicate its energies to maintaining and enhancing its position as North America’s leading pork production company. “Our intent is to manage GNP Co. as a separate business unit next to our current pork production business,” said Jason Logsdon, The Maschhoffs CEO. “GNP Co. will continue to be led by its present management team, with the support of its current team members and contract growers.”