Mighty Kids Media Forges Grocery Partnerships

Mighty Kids Media has joined forces with grocers on kids club programming that pays tribute to the innate superpower each child possesses.

Mighty Kids’ flagship brand, The Danger Rangers, offers children adventure-filled stories while educating them and enabling them to make better decisions. The brand includes an extensive library of TV episodes, music, singalong videos, DVDs, CDs and an interactive website packed with games and parent resources, storybooks, activity books and educational curriculum programs for children age 3 to 11.

“Danger Rangers” award-winning cartoons are shown nationwide on CBS Cookie Jar TV. The program airs on Saturday or Sunday mornings, according to local schedules.

Early partnerships with Southeast and Northeast regional grocers ensured that the program’s elements were effective and executable. Currently, activity books are sold across the country at a major drug store chain, and upcoming club launches are scheduled with several grocers throughout the United States, according to Mighty Kids, adding that programs are customizable and scalable based on the needs of the partner.

“Mighty Kids Media is passionate about educating children as well as supporting parents, caregivers and educators,” noted Chris Smith, president of the Charlotte, N.C.-based marketing firm. “We realize their job is a tough one and are committed to provide tools to support their efforts.”

As well as grocery retail, Mighty Kids is collaborating with consumer packaged goods companies, traditional retail, children’s hospitals, nonprofit groups and various family-friendly venues.