MiO Launches 'Full Ride Giveaway'

MiO Liquid Water Enhancer has launched the "Full Ride Giveaway" sweepstakes in support of Columbia Pictures' "22 Jump Street," which opened in theaters nationwide on June 13.

Running through Aug. 31, participants can text "drinkMiO" to 35350 or enter online for a chance to win the grand-prize 2014 Chevy Camaro or $25,000 toward college tuition, as well as weekly drawings for bonus prizes.

"MiO is all about giving our fans the freedom to make it original by customizing the perfect beverage, so naturally we're giving them the same power to customize their very own sweepstakes," said Luke Cole, senior brand manager for MiO.  "The film '22 Jump Street,' with its humorous approach and college setting, felt like a natural platform for us to reach our target consumers and fulfill their desire to break away from the ordinary."

Northfield, Ill.-based Kraft Foods Group is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.