M&M’S to Make Super Bowl Return

Mars Chocolate North America’s M&M'S brand will return to the Super Bowl on Feb. 3 with an all-new 30-second commercial during the first quarter.

During last year’s Super Bowl, M&M'S introduced its spokescandy, Ms. Brown, via a 30-second commercial co-starring fan-favorite spokescandy, Red. The spot scored with critics and fans alike, topping several "best of" lists, including YouTube's Ad Blitz.

"We're excited to be back on the world's biggest stage," said Roy Benin, chief consumer officer for Hackettstown, N.J.-based Mars Chocolate North America. "The introduction of Ms. Brown will be a tough act to follow, so we're planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl."

M&M'S plans to reveal additional details regarding the Super Bowl spot this month.