Nielsen’s Russo to Explore Digital Engagement at Connected Consumer Summit
Meeting consumers’ level of digital engagement is an ongoing challenge for grocery retailers. James Russo, SVP, Global Consumer Insights, Nielsen, will deliver insights into the top digital trends impacting consumers and what companies can do to meet and exceed shopper expectations at Progressive Grocer’s Connected Consumer Summit.
Shoppers won’t stop shopping, but they are continually upping their digital engagement, and retailers must evolve to stay connected to consumers. Russo shares a deeper level of understanding of consumer dynamics and the trends that can lead retailers and manufacturers to strategic, sustained growth.
Russo will present Nielsen findings in a keynote address at Progressive Grocer’s exclusive, invitation-only 2015 Connected Consumer Summit, taking place May 5-6 at the Renaissance Chicago O’Hare Suites Hotel, Rosemont, Ill. Retailers and suppliers will benefit from the event's unique solutions-focused agenda for successfully engaging with consumers digitally.
At the Connected Consumer Summit, CPG retailers and their supplier partners will engage with solution providers to explore ideas to improve profitability through strategic execution of digital assets to increase shopping occasions and increase average basket value.
Key features of this unique one-and-a-half day event include retailer/industry expert keynote presentations; “Boardroom Briefings” for retailers and CPG companies presented by solution providers focused on the connected consumer; one-to-one meetings; as well as exceptional networking opportunities. Topics covered at the Summit will include mobile technology and apps; big data in retail; consumer insights; digital and social media marketing; customer relationship management; and shopper marketing, among others.
To receive an invitation for the Connected Consumer Summit, retailers and CPG company executives should email Joan Driggs at [email protected], and solution providers should email Jeff Friedman at [email protected].