Nonpareil Expands Potato Partnership with Big G

Nonpareil has expanded its partnership with General Mills to include packaging and distribution of frozen potatoes under the Betty Crocker label.

The expanded agreement follows a license created in November 2010, allowing Nonpareil to distribute Betty Crocker Fresh Potatoes.

“We are proud to be extending our relationship with General Mills, further expanding a partnership between one of the world’s best and most recognizable brands with the world’s highest quality potatoes,” said Scott Phillips, Nonpareil VP and manager of sales. “The extension of this partnership is very good news for our company and valued customers and will provide additional opportunities for our growing and packing partners.”

In a separate transaction, Nonpareil reached an agreement to sell its farming and production facilities in O’Neill, Neb. Terms of the sale were not disclosed and proceeds will be used to further Nonpareil’s growth strategy surrounding fresh potato growing, shipping and innovative potato ingredient research and development.

“We see enormous opportunity and believe the best days of this company lie ahead of us,” said Chris Abend, Nonpareil CEO. “At Nonpareil, it has always been about quality potatoes. In an effort to consistently provide the highest quality products, Nonpareil will expand potato usage in Idaho, Colorado, Wisconsin and Kansas as we build on our reputation for developing innovative potato-based technology and enhancing the quality of food products.”

Nonpareil Corp. was established in New York City in 1946 as Idaho Potato Packers and has grown into one of the largest growers and shippers of fresh potatoes, largest manufacturer of dehydrated potato pieces, and one of the most modern producers of potato flakes and flour in the industry.

Minneapolis-based General Mills markets more than 100 consumer brands, including Cheerios, Yoplait, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Häagen-Dazs, Cascadian Farm and Muir Glen.