Northeast Grocery Ramps Up In-Store Media With Grocery TV Partnership

Northeast Grocery, parent company of Market 32, Price Chopper and Tops Friendly Markets, is bringing in-store digital signage to its stores in an effort to give brands new ways to engage with high-intent shoppers. Through a new partnership with Grocery TV, the food retailer will roll out digital screens in nearly 300 stores across its six-state footprint.

Grocery TV has created a tailored in-store offering for Northeast Grocery that ensures digital signage seamlessly integrates into each store’s unique layout. Screens will broadcast relevant content throughout high-traffic zones including the entrance, checkout and pharmacy, and the retailer will incorporate Grocery TV’s newly launched Digital Ironman to replace traditional print signage at store entrances. 

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“We’ve extensively researched how in-store marketing impacts shoppers, and those insights drive the development of our offerings," said Don Oelke, co-founder and COO of Grocery TV. "With nearly 90% of grocery purchases still happening in-store, we’re focused on creating opportunities for retailers and brands to engage with shoppers at the most impactful moments while upholding the store experience retailers work so hard to create.”