Peapod Joins MyWebGrocer Ad Network

Internet grocer Peapod, serving 14 major markets in the United States, is joining the MyWebGrocer ad network, with the result that the majority of retail grocery e-commerce transactions will now occur within that network. Additionally, MyWebGrocer will have significant store density in the New York; Chicago; Washington, D.C., and Boston DMAs.

"The addition of Peapod, who has set the bar in e-commerce, is a significant milestone in our ad network's rapid growth," said MyWebGrocer CEO Rich Tarrant. "In less than a year we have demonstrated the power for our network to drive sales at the digital shelf for both retailers and CPG manufacturers. If a brand manager wants to communicate with online grocery shoppers, then the MyWebGrocer advertising network is the place to find them with credit card in hand."

"We believe that the targeted nature of grocery specific advertisements within the MyWebGrocer ad network will be of value to our Peapod customers," noted Peapod SVP John Burchard. "In addition, Peapod's Web site, with its large base of active online grocery shoppers, will be an attractive destination for CPG manufacturers to engage with consumers."

Founded in 1989, Skokie, Ill.-based Peapod is a wholly owned subsidiary of Netherlands-based retail conglomerate Royal Ahold. In addition to the metro areas of Chicago, Milwaukee, Boston, suburban New York, and Washington, D.C., the company serves communities in the states of Illinois, Maryland, Massachusetts, Connecticut, Virginia and Rhode Island.

Colchester, Vt.-based MyWebGrocer has the largest grocery-advertising network in the country, covering 85 percent of the United States. Some of its clients include ShopRite, Lowes Food Stores, Big Y, Food Lion and 90 other leading grocery chains.