PLMA’s Upcoming Event to Reflect Growth in Private Label

PLMA is gearing up for record-setting attendance at its 2010 Private Label Trade Show, to be held November 14-16 at Chicago’s Rosemont Convention Center for buyers and executives from retail chains and wholesalers.

According to New York-based PLMA, sustained consumer interest and acceptance of the products, as well as to the focused efforts by retailers to innovate and expand their store brands programs is driving the show’s growth, which it said is running 5 percent to 10 percent ahead of last year’s pace.

More than 4,500 visitors – retailers, wholesalers, importers, exporters, brokers, suppliers and others – attend the show each year, said PLMA. Exhibiting companies at the show produce store brands across virtually all food and non-food product categories. On the food side, the show floor offers every type of food and beverage, including ingredients and prepared foods, snacks, gourmet, and specialty items. On the non-food side, the show includes health and beauty care, over-the-counter pharmaceuticals, vitamins and supplements, household, kitchen and cleaning products, DIY products, and general merchandise.

Exhibitors from over 35 countries will be represented, including Canada, Mexico, Italy, France, Brazil, China, Taiwan and India. Four exhibit halls in total will feature Food and Beverages; Fresh, Frozen and Refrigerated Foods; Non-Foods; and PLMA’s Innovation Hall.

First introduced a year ago as a unique show-within-a-show, Innovation Hall will again highlight companies that provide services and expertise focusing on innovation, marketing and design, research and consulting, product development, software and technology, logistics, testing and certification, packaging, store design, merchandising and promotion.

Prior to the opening of Innovation Hall on Sunday afternoon, November 14, PLMA will present a series of seminars and workshops from 1:00-3:00 pm, offering a range of experts, opinion, and insights on the latest trends, technologies, research and growth opportunities for store brands.

Innovation Hall will also be home to PLMA’s Idea Supermarket concept, comprising more than 2,000 exceptional products spotlighting the latest in product concepts, packaging and program innovations from retailers across the country and around the world.

PLMA’s Salute to Excellence Breakfast, which will be held Monday, November 15, will offer a keynote presentation by Don McGeorge, former COO of The Kroger Co. Its Retail Trends Breakfast November 18, will provide a competitive analysis of today’s major retailing companies and the strategic choices that are shaping their future.

For more information about PLMA’s 2010 Private Label Trade Show and the growth of store brands contact PLMA at (212) 972-3131 or visit www.plma.com.